Last Saturday night, the U.S. Black Lives Amount movement acclimatized its bigger acquittal from a celebrity appropriately far—$1 actor from the seven-piece K-pop aculation BTS. That bulk was eclipsed aural 48 hours. Not by any above celebrity—but by BTS’s own all-around fandom. The abutting morning, the alleged BTS Army began to adapt and fundraise, led by the fan-formed One in an Army alms project. That afternoon, their hashtag #MatchAMillion was trending on Twitter, and by that evening, hundreds of bags of admirers had donated. By Monday morning, BTS’s admirers had surped the celebrity ysis by some $200,000.
A anniversary before, admirers waylaid racist hashtags, including #WhiteLivesMatter and #AllLivesMatter, with a acutely amaranthine burrow of K-pop fancams (fan-made cut-and-stitch videos of their idols). This followed the Army’s acclimatized attack to overflow the iWatch Dallas app afterwards the Dallas Police Department put out a alarm on Twitter for citizens to allotment videos of “illegal activity from the protests.” Then, the app’s landing folio was swarmed by bags of one-star reviews, accompanied with Black Lives Amount hashtags. Anon after, the Army had comatose the app.
Organizing, mobilizing, and fundraising aural the K-pop community—specifically from the BTS Army—is no new feat. In fact, it’s become additional attributes for abounding fandoms aural the accomplished few decades. But it’s alone aural the accomplished brace of weeks that the abnormality has acclimatized the advertisement and advantage it deserves. (This may be due to the consequence of the Army’s efforts. As of Sunday, they’d aloft $1,758,000 for charities and causes in 2020, compared to aftermost year’s $250,462, according to a columnist release.)
That fandoms could be so active in online activism isn’t surprising. The accomplishment it takes to accomplish a music video breach the almanac for the best most-viewed YouTube video aural 24 hours—as BTS admirers did for “Boy With Luv”—isn’t antithetical to the approach active to breach the almanac for the bigger celebrity alms donation. The ethics inherent in fandoms accept added become the abject for political action, aback the activity of fandom has afflicted decidedly from its irenic hysterical, Beatlemania beginnings. Today, admirers are empowered abundant to not alone angle alongside their idols—the aftereffect of several actual and abstruse changes—but alike adviser them, uming change from a bottom-up, participatory stance. For at atomic the accomplished bisected century, the about-face amount amid fan activity and fan mobilization has been diminishing.
“It’s consistently adamantine to define aback annihilation begins aural a dispersed, grroots, network,” says Henry Jenkins, columnist of 1992’s advocate Textual Poachers. But we could conceivably bury the ancestry of fan activism with the Star Trek admirers of
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